Finland is one of the developed nations which is productively working on growth and advancement. A big part of their growth and development belongs to the corporate sector. In this blog we are going to talk about one of the Finland’s company – Sanoma, this 135 years old company has played a big role in country’s development. This media and education publication serves the citizens in various ways which is to be discussed here.
Overview on Sanoma
Sanoma is the biggest media group and European educational publisher of Finland which was established in 1889. This 135 years old company, headquartered in Helsinki serves educational and media services to bring a positive impact on the lives of millions of Finland Citizens. Whether the media group services is limited to Finland, their education business is spreaded among 12 European countries such as Belgium, Netherlands, Italy, Poland, Norway, Sweden and others. This well established media and publishing house is upgrading its profit and overall records which is visible by its sales and revenue. Last year (2023) it recorded vast sales of € 1.393 billion.
History and Background
Sanoma was established in 1889. At the start it was not established with this brand name, it was just a newspaper in Finland with the name “Paivalheti”. At that time it was only a newspaper publishing media. Then in 1999 SanomaWSOY was created with the merger of Sanoma corporation and Helsinki media group. In 2008 the company’s name was reverted to Sanoma Corporation.
Objectives of Sanoma Corporation
Objectives of both the divisions i.e, learning business and media business is different which is explained in the sub sections below:
Sanoma Learning
They cover and focus on K12 education ( kindergarten to high schools up to 12th) with the various printed and digital content. They prepare necessary learning material which helps the students to learn concepts and develop their skills and knowledge. Their objective is to create a better understanding of the concepts for the students while focusing on the school’s and teacher’s needs and creating high impact learning solutions.
Sanoma Media
Through their Media house they want to be part of the daily lives of their readers. The media and journalism content is also available in both digital and printed modes. They want to be authentic and informative to their readers by providing truthful content to the Finland citizens.
Services Provided By Sanoma
Through both their sectors i.e learning and media the company [provides various services which are sub-categorized below:
Creating Educational Material and Content
It works on creating printed and digital educational material to help students like Millie series which is created to build the foundation skills of mathematics in students and Planeta Nowa which is used for primary students to learn geography.There are websites of this content too which you can visit to gather knowledge.
Educational Platforms
The platform has adaptive websites like Bingel which is useful for students as well as teachers. The company provides many platforms and content such as Itslearning and malmberg. As well it works on different courses to increase students’ knowledge.
Testing and Analyzing
There are different programs which help students with the test and examination part like Bureau ICE which is a great platform to develop tests and examinations based on the needs. Then there is TIG – The Implementation group which helps in analyzing the solutions. It monitors the performance and results which helps to make the results better.
Media Group
Covers News
Covering news and presenting it through the different online and offline platforms is one the services covered by the company. The journey of this organization itself started with the newspaper. They publish Helsingin Sanoma in Finland, which is the leading newspaper in the country. Other than this they have various regional and local newspapers.
Television and Radio
The company has its television and radio channels. The TV channel – Nelonen is popular among Finland’s citizens. They consist of 8 radio channels in the country which deal with various shows and podcasts.
Magazines
They are one of the biggest publishers in the country with leading magazine brands Kodin Kuvalehti, Aku Ankka, Tiede and Me Naiset. Like their various other content and services their magazines are also popular in Finland.
Events
They also host and manage events. Their Nelonen media is the biggest event and fest organizer in the country. They manage events like concerts and other festivals throughout the year.
Community Engaged with the Sanoma Corporation
Employees
According to the end of financial year 2023 the company has more than 5000 employees. The community is getting bigger every day to increase the valuation and the goodwill.
Some of their Acquisitions
- Alma Media’s regional news media such as Aamulehti and Satakunnan Kansa.
- Group Santillana
- Pearson
Sanoma Other Learning Companies Across European Countries
- Iddink Group
- itslearning
- Malmberg
- Nowa Era
- Sanoma Italia
- Sanoma Pro
- Sanoma Utbildning
- Santillana
- VAN IN
Key People at the Company
A company becomes big with the help of its members either it is the chairman and CEO or any normal employee. As we already talked about the other members, acquisitions and companies, it is the time to talk about the key members. The list will include the board of directors and executive management team of the company.
Board of Directors
| Chairperson | Pekka Ala-Pietilä |
| Vice Chairperson | Klaus Cawén |
| Other members in board of directors | Julian Drinkall, Rolf Grisebach, Anna Herlin, Mika Ihamuotila, Sebastian Langenskiöld, Eugenie van Wiechen |
Executive Managers
| President and CEO | Rob Kolkman |
| CEO (Media) | Pia Kalsta |
| CFO (chief financial officer) | Alex Green |
Financial Data of Sanoma’s Group
This financial data is taken by the wikipedia page of the company to help our readers to evaluate the digits to gather more clarity.
| Revenue | €1,289 (as of 2022) |
| Operating Income | €189 million (as of 2022) |
Conclusion
Through this blog we have explored Finland’s largest media group company, Sanoma. Their services also includes educational content which is spreaded in over 12 European countries. We learnt how this newspaper publishing house became one of the big things in finland. Their variety of services helped it to grow exceptionally and engage a large community with them to create high revenues with their high class services. Now it is in the proud stage where all other big publishing companies compete and learn from it.
Disclaimer
All the information added to this blog about this company is based on our detailed research about this company. We have used the official website and other trusted resources for our research but still it may not be completely correct. To gather more detailed and authentic information about the website you can visit the official website of the company. Rely to this piece of data and information on your accountability.
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